Twelve men or thirteen?  (A puzzle forwarded by Alan Jackson from Bubble & Squeak SDC)

CAN YOU WORK THIS ONE OUT?

Count the number of men in the picture and then wait a while until the animation kicks in. When it's finished, count them again. You'll get a different number which is either one more or one less than the number you first counted. Now, how does that happen?

 

Worked it out yet?..........No?.......
Well, don't expect me to provide the answer!